LEGAL

Privacy Policy

Last updated: March 2026

1. Who we are

Pea Soup Digital is a United Kingdom–based ecommerce agency specialising in Shopify development, web design, SEO, and Klaviyo email marketing. When this policy refers to “we”, “us”, or “our”, it means Pea Soup Digital.

If you have any questions about this policy, you can contact us at hello@peasoupdigital.co.uk.

2. What data we collect

We may collect the following personal data when you use our website:

  • Contact form submissions: Your name, email address, website URL, and the content of your message.
  • Analytics data: Anonymous usage data collected via cookies, including pages visited, time spent on site, referral source, browser type, device type, and approximate geographic location.

We do not collect any special category data (e.g. health, ethnicity, political opinions) and we do not knowingly collect data from children under the age of 16.

3. How we use your data

We use the data we collect for the following purposes:

  • To respond to your enquiry — when you submit our contact form, we use your details to reply to your message and discuss potential projects.
  • To improve our website — analytics data helps us understand how visitors use the site so we can make improvements.
  • To analyse site traffic — we use Google Analytics (GA4) to monitor overall site performance and visitor behaviour in aggregate.

4. Legal basis for processing

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases:

  • Consent — when you submit our contact form, you consent to us processing your personal data to respond to your enquiry. You may withdraw consent at any time by contacting us.
  • Legitimate interests — we use analytics cookies to understand how our website is used. We have assessed that this is in our legitimate interest and does not override your rights and freedoms, particularly as the data is anonymised and aggregated.

5. Cookies

Our website uses cookies to store your consent preferences and to collect anonymous analytics data. We only set non-essential cookies after you have given your consent via our cookie banner, in line with the UK Privacy and Electronic Communications Regulations (PECR).

For full details of the cookies we use, their purpose, and how to manage them, please see our Cookie Policy.

6. Third-party services

We use the following third-party services that may process personal data:

  • Google Analytics (GA4) — for anonymous website analytics. Google may transfer data outside the UK; they rely on Standard Contractual Clauses to safeguard this data. See Google’s Privacy Policy.
  • Google Fonts — we load fonts from Google’s servers, which may log your IP address. See Google Fonts privacy information.

7. Data retention

  • Contact form enquiries: We retain your name, email, and message content for up to 2 years from the date of submission, after which they are securely deleted.
  • Analytics data: Retained according to Google Analytics’ default retention settings (currently 14 months for user-level data).
  • Cookie consent preferences: Your consent choice is stored in a cookie on your device for 1 year.

8. Your rights under GDPR

Under the UK GDPR, you have the following rights in relation to your personal data:

  • Right of access — you can request a copy of the personal data we hold about you.
  • Right to rectification — you can ask us to correct any inaccurate or incomplete data.
  • Right to erasure — you can ask us to delete your personal data where there is no compelling reason for us to continue processing it.
  • Right to restrict processing — you can ask us to limit how we use your data.
  • Right to data portability — you can request your data in a structured, commonly used, machine-readable format.
  • Right to object — you can object to our processing of your data where we rely on legitimate interests.

To exercise any of these rights, please contact us at hello@peasoupdigital.co.uk. We will respond to your request within one month, as required by law.

9. How to contact us

If you have any questions or concerns about this privacy policy or the way we handle your personal data, please contact us:

Pea Soup Digital
Email: hello@peasoupdigital.co.uk
Website: peasoupdigital.co.uk

10. Complaints to the ICO

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent body set up to uphold information rights.

Information Commissioner’s Office
Website: ico.org.uk
Helpline: 0303 123 1113

11. Changes to this policy

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated “last updated” date. We encourage you to review this policy periodically.