SHOPIFY DEVELOPMENT

Custom Shopify stores built for
speed and conversion.

No template graveyards. No app bloat. Shopify stores engineered to perform, built by operators who run their own.

Shopify done properly.

Most Shopify stores are stitched together from templates and third-party apps that fight each other for load time. The result: a 6-second page load, a bloated checkout, and a conversion rate that flatlines.

We do it differently. Every theme we build is custom OS 2.0, engineered from scratch with performance budgets baked in. No unnecessary JavaScript. No app bloat. Native conversion tools that work with Shopify instead of against it.

"We don't recommend anything we haven't tested with our own money on our own stores."

We've built and scaled our own Shopify brands to 30,000+ customers and over a million products shipped. That means every architectural decision, every checkout optimisation, and every performance target comes from real operator experience — not guesswork.

WHAT WE DELIVER

Custom OS 2.0 Theme Development ✓
Shopify Plus Builds & Migrations ✓
Checkout Optimisation ✓
Native Cart Upsells & Bundles ✓
Performance Engineering (sub-2.5s LCP) ✓
Custom Shopify App Development ✓
Multi-channel Strategy ✓
GA4 & Measurement Implementation ✓

OUR PROCESS

How we deliver.

01

Audit & Discovery

Tear down your current store, benchmark Core Web Vitals, map conversion leaks, and identify every opportunity to improve revenue per session.

02

Architecture & Design

Information architecture, wireframes, visual design. Mobile-first, performance-budgeted from the start — not retrofitted after launch.

03

Build & Engineer

Custom OS 2.0 theme with native CRO tools built in. No app bloat. Every section, snippet, and component tested across devices.

04

Launch & Iterate

Go live with confidence, then weekly iteration. A/B testing, CRO experiments, and performance monitoring to keep improving post-launch.

PROVEN RESULTS

Proven on our own brands.

30,000+
customers on our Shopify stores

Bailey & Coco, built and operated by us. Premium dog accessories, scaled on Shopify with custom theme development and native conversion tools.

< 2.5s
LCP target on every build

Performance budgets enforced from day one. Every theme ships with sub-2.5s Largest Contentful Paint because speed is revenue.

1M+
products shipped via Shopify

Proworks — scaled on Shopify and Amazon. We've lived the operational reality of high-volume fulfilment and know what breaks at scale.

See if this is a fit for your project.

Get a free project review

Let's talk about your
Shopify project.

No 47-slide proposal. Just a straight conversation about what your store needs.

Start a conversation

Based in the UK · 20 years in ecommerce · £80M+ revenue